They also were making strides to become more car-like in comfort and amenities, with AMC offering the first 4-door in this class – all things that unquestionably spawned their growing popularity. Of course, before special editions can be discussed, a vehicle must first make it into production, something the Grand Cherokee might have never seen the light of.Īs far back as the early-1980s, sales of compact SUVs such as the Chevy S-Blazer, Ford Bronco II, and Jeep XJ-Cherokee, were already gaining momentum. These vehicles had broad appeal, were compact enough to fit in most garages, and conveyed greater “hipness” than any station wagon or van. While these editions often vary in production numbers, from very limited to mass-produced, when effectively executed, they generate interest in vehicles that may already be popular, but have become overly commonplace. Through the years, many automakers have partnered up with famous fashion designers and retailers to offer special edition vehicles, most notably Lincoln’s Designer Series editions of its Mark Series personal luxury coupes. While Jeep has sold millions of Grand Cherokees in the popular Laredo and Limited guises since 1992, there have been numerous lesser known trims and special edition models to provide buyers with a bit more personalized experience, among them, the 1995-1997 Orvis Edition. (first posted ) Since its introduction, the Jeep Grand Cherokee has been an immensely successful vehicle and arguably Chrysler’s most valuable current nameplate in terms of prestige, brand equity, and profitability (behind only the Ram pickup, it was Chrysler’s best-selling vehicle in 2014).
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